Inbound marketing is about instant communications and creating content –...
At the the Inbound Marketing UK conference that I wrote about in Inbound marketing is about content and context, I was able to catch up with a couple of the speakers for interviews for the blog. The...
View ArticleContent marketing, ecosystems and pollination
Content and inbound marketing is not new but is rising in importance for businesses of all sizes. To see some evidence of this, check out the Google Trends graphic below: A lot of this, I believe,...
View ArticleContent Marketing: How to Write Content That People Will Actually Read
Your content should look as pretty as it sounds Back in the day, people spent hours over the evening paper; they read magazines cover to cover, no matter how long the article. But these days, attention...
View ArticleHow to Take Your Customer Service to the Next Level With Content Marketing
Research released earlier this year by Sabio and the Customer Contact Association showed that anywhere between 25% and 40% of the calls that are being handled by UK contact centers are unnecessary or...
View ArticleContent marketing and relationships with customers – what can we learn from...
The other day a friend of mine made me aware of the video below. It’s quite funny, very much ‘tongue in cheek’ and worth a watch. In short, it compares how using good content marketing techniques can...
View ArticleContent Marketing: One of the most customer-centric forms of marketing
I’ve taken a few days off over the Christmas and New Year period so this is a guest post from Jessica Davis, a Content Strategy Specialist with Godot Media. I’ll be back in the New Year. Until then,...
View ArticleThe art of selling has to change because the art of buying has changed –...
#165982606 / gettyimages.com Today’s interview is with John Jantsch of Duct Tape Marketing who has recently added Duct Tape Selling to the set of books that he has authored. John joins me today to talk...
View ArticleThe best marketing doesn’t feel like marketing – Interview with Tom Fishburne
Today’s interview is with Tom Fishburne, the Founder & CEO of Marketoonist, a cartoon studio focused on content marketing. He’s also a very popular cartoon blogger and has just published a new book...
View ArticleCMOs, collaboration, customer experience and the real-time data imperative –...
Today’s interview is with Thom Gruhler, CEO & Founder of Fjuri, a marketing consultancy that is combining his CMO experience from Microsoft with world-class technology, data science, and the right...
View ArticleTips on using your customer’s voice to create content that converts
This is a guest post by Brooklin Nash who writes about the latest tools and small business trends for TrustRadius. Versed in online platforms and social media, customers are getting savvier and more...
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